Overview:
Reel Big Lures creates giant, handcrafted, decorative wooden fishing lures and bobbers used for display art/wall-hanging.
Challenge:
Create a style and theme to match their handcrafted, wooden products, and in turn bring that theme to their logo, business cards and website.
Solution:
KHD designed a rustic looking logo and business cards and later, transferred that theme to their website. All materials were designed to give the potential customer the sense of the products and feel for the business.