client: Dolmen

SERVICES:
Logo

Business Card | Envelop | Letterhead

Animation

Flash site

Html site

Poster

technologies/program:
Illustrator | Photoshop | HTML | CSS | Flash

Overview:
Dolmen, Inc. is the inventor and sole producer of the T.R.A.C.™ (Tactical Response Armored Car).  The concept was developed by SWAT officers who recognized the need for a versatile vehicle which would allow them safety and a wide variety of function in situations where conventional equipment was lacking.

Challenge:
KHD was a part of this project building branding and marketing material from the ground up. Dolmen had a desire to use their Irish heritage as inspiration for their company’s branding. KHD was asked to create a contemporary logo and a web site that was informative and visually intense.

Solution:
KHD used an updated representation of the actual megalith that the company was named after in their new logo. The website was created using large images, eye-catching Flash animations and a whole library of video in order to assure that the potential customer was educated to every possible function of the TRAC vehicle.  Because so much video media was used, KHD created a second html site in order to be both search engine friendly and to ensure that users on a variety of computers, operating systems and browsers could have access to the same information.